Ways AR can be used in the pharmaceutical industry

AR also known as Augmented Reality has taken the world by storm and is a cutting-edge technology used by several industries across the globe. It is an interactive experience that is enhanced by computer-generated perceptual information. The pharmaceutical industry is not far behind and is banking on its various benefits. Through Augmented reality, the usage […]

What is more attractive, Virtual Reality or Augmented Reality?

Virtual Reality: Virtual reality basically is a computer generated replica of an environment or an image. This technology works in a way in which the real and virtually created worlds interact. This interaction thus takes the user to another virtually created world or dimension that is far from the real world. Though VR has its […]

Augmented Reality in Pharmaceutics

The issue of accessible modern health care is a pressing one, and as we progressfurther into the fourth great epoch of technological advancements, one promisingsolution to this problem is Augmented Reality. Its integration in pharmaceuticscan play a pivoting role in boosting the efficiency of medical care and medicinemarketing. In definition, AR is a technology that […]

5 Uses of Augmented Reality that enhance your marketing campaigns to boost sales

With hundreds of marketing companies emerging every year, brands arefinding it difficult to find a way that hasn’t been used before, to enhancetheir marketing campaigns. How do you, as a marketer, target, engage, and convert your customersin a new & better way?According to a Deloitte study, 88% of the companies with revenuesbetween $100 million & […]