With hundreds of marketing companies emerging every year, brands are
finding it difficult to find a way that hasn’t been used before, to enhance
their marketing campaigns.
How do you, as a marketer, target, engage, and convert your customers
in a new & better way?
According to a Deloitte study, 88% of the companies with revenues
between $100 million & $1 billion are using Augmented Reality as part of
their marketing strategies, 10% of the smaller firms utilize AR, while 72%
are planning to use AR in the coming years.
Because Augmented Reality provides the marketers a unique way to
engage the customers and more engagement, the more are the
What is Augmented Reality?
An interactive experience of the real-world objects and environment
enhanced by computer-generated perceptual information is known as
It can also be defined as a system that completes 3 basic features: a
blend of real and virtual objects, real-time interaction, and a precise 3D
construction of real and virtual objects
How Augmented Reality can Enhance Marketing Campaigns to
1: Bring the Store to the Customer
Post-global pandemic, consumers are even less willing to leave the
safety of their homes. However, the desire for the perfect product
How does a marketer then have the consumers inspect until the right
product is found?
IKEA, the Swedish multinational conglomerate, is one of the huge
companies that had solved this dilemma in 2016 using Augmented
Reality. IKEA allows its users to view 3D renderings of more than 2000
products on their smartphones using the IKEA place app.
According to IKEA’s former VP Valdsgaard, the company recorded sales
of $1.6 billion in online sales in the year 2016 which was named as a
“dream scenario” by Valdsgaard.
2: Product Experience before Purchase
Cosmetic products are more of a feeling than a materialistic purchase.
And the consumers of such industries are extremely precise about their
decisions which becomes problematic with online purchases where you
can’t feel your purchase.
Using an idea similar to IKEA, Sephora took its online purchase
experience to the next level using AR. Along with an online store,
Sephora offers its customers a virtual makeup area where they can try
on lipstick, blush, lashes, and more using the camera in real-time.
The usage of AR in Sephora’s marketing campaign paid off by
increasing its parent company, LVMH’s organic revenue by 11% in 2017.
3: Experiential Branding
The branding of a product magnifies conversions when users engage for
a lengthy period of time.
But with the wide variety of options available in the market, it is getting
difficult for marketers every day.
Augmented Reality solves this problem by visualizing the product and
engaging the audience keenly. One of the best such examples is
WonderTree’s Product Animation service.
Utilizing the power of Augmented Reality, WonderTree provides
marketers the unique opportunity to showcase animations on AR. Which
helps the users visualize and engage with the product without buying or
even touching it in real. Also, the manufacturers can turn it in all angles
and customize it according to their needs.
4: Engaging Children Audience
Augmented Reality offers marketers to choose from a variety of
engaging options that can keep the attention of the younger audience in
a firm grasp and educate them at the same time.
One example can be WonderTree’s AR-powered tool WonderGames
which works as a virtual physiotherapist and special education assistant.
Using interactive movement-based games, WonderGames enhances a
child’s motor, cognitive, and educational skills.
The interaction of the games keeps the child engaged as WonderGames
helps strengthen agility, balance, coordination, memory, pattern
recognition and so much more! And the parents can monitor the child’s
progress using a personalized dashboard through multiple criteria.
5: Building Emotional Connections
Bringing emotions into marketing has been one of the most successful
tactics for marketers for ages. Augmented Reality takes it to the next
level and arguably the best example of such a case is the collaboration
between WWF and Coca-Cola.
The Arctic Home Campaign by Coca-Cola and the World Wide Fund
utilized AR into creating a virtual environment where people could
interact with polar bears at the Science Museum in London.
The campaign’s aim was to create awareness of the protection of
endangered polar bears by protecting their natural habitat. Cleverly, this
made people connect with the brand at a deep emotional level.
Augmented Reality has been empowering marketers to engage and
convert their targeted customers in more than just these 5 ways.
But the ultimate question is, how are you going to use Augmented
Reality for enhancing your marketing campaigns to boost sales?
Learn how here [Link to Contact Us or any other conversion page]