WonderTech collaborated with L’Oreal Paris to create a dynamic AR filter for their Infallible Foundation, aiming to enhance brand engagement and product awareness. Leveraging AR technology, we developed a custom filter that captivated users across popular social media platforms.
Client
L'Oreal Paris
Technology
Augmented Reality Filters
Type
Social Media Filters
Devices
Instagram, Facebook & Snapchat
What we did
Design & Development
The Brief
Transform social media marketing for L’Oreal Pakistan with engaging AR filters that drive user interaction and product awareness.
Goal
Increase brand engagement and drive product awareness for L’Oreal Paris’ Infallible Foundation through interactive AR filters.
Features
- Virtual try-on of different foundation shades
- Seamless integration with Facebook, Instagram, Snapchat, and TikTok
- Personalized and interactive user experience
- Alignment with L’Oreal Paris’ marketing campaign
Mission
Mission Enhance social media marketing by leveraging AR technology to create dynamic, engaging filters that captivate and interact with users.
Impact
- Reached 27,000 users
- Increased product engagement
- Achieved significant results with 30 influencers
- Influencer Efficiency
1st May 2023
Gamifiied Assesment
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