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What are some of the uses of the Augmented Reality?

Making digital characters and images participate in the real world is what the Augmented Reality really does.

More simply, it means providing an interactive experience by enhancing the real-world environment.

So, what’s the use of augmented reality? Well, there are many. But to keep it short, there are 4 reasons that we will discuss.

Educational assistance:

Visualization brings students closer to reality, and this way, it helps students learn where the human body and mind respond to learning at their best.

For learning purposes, our brain contains ‘mirror neurons’. It’s a tool that the brain uses to ‘mirror’ (imitate) what is being taught or instructed. We also respond better to what we see and learn practically rather than through words. This is the reason videos are more helpful in learning than text.

Here is one of the most basic examples related to the educational value that AR delivers to those who participate and will learn.

For example, children can be taught best about a natural environment at a school lab or at home through Augmented Reality. They don’t even have to go in an actual forest and gain an even better experience than videos, directly from their computer lab.

Content Marketing:

High-Quality Content makes you stand out. And the plus point is the user interaction.

One of the biggest target audiences of this essence is children. They accept and enjoy app interaction, especially when they are able to interact with a mix of real-world scenery and animation.

For example, an augmented reality app such as Pokemon GO ends up attracting the young ones and the young at heart more than the usual digital content that we come across online.

Aiding the visually impaired:

Augmented Reality is an amazing option for those who are visually impaired.

One of the examples is of buying a product. There is a difference between when you place an order and when a visually impaired person places an order. Through augmented reality, they can view the product they are interested in just by keeping their phone on the shelf.

For example, A person with severe refractive errors will find it easy to scan a product via augmented reality and prefer to avoid the hassle of going to the market and checking out the product’s simple image.

A closer and more realistic look at the product:

AR not only aids the vision of the visually impaired, but it also does the same for non-visually impaired people.

Therefore AR is equally important for non-visually impaired buyers who want to inspect the product in detail before they invest. They can look carefully into the product’s dimensions and reduce the risk of putting their capital at stake.

For example, A buyer who is buying a product from a supplier of a different country really needs the Augmented Reality to aid his view of the whole product and ensure quality. This is the same value that AR can deliver in the days of social distancing. A buyer can buy a product without even going to the store and without worrying about receiving anything different than he or she saw!

If you are looking for an Augmented Reality service, here is a place among many to help you get it.

3 Ways AR can be used in the pharmaceutical industry

Did you know that AR in Healthcare Market is expected to reach $4,237.60 million by 2026?

And according to another study, more than 50% physicians would like to use AR technology to learn about new treatments and conditions.

AR also known as Augmented Reality has taken the world by storm and is an innovative technology used by several industries across the globe. It is an interactive experience that is enhanced by computer-generated perceptual information.

The pharmaceutical industry is not far behind and is relying on its numerous benefits. Through Augmented reality, the usage and benefits of medical products can be uniquely demonstrated, coupled with the processes of new treatments. AR is interactive and is the need of the hour. With the ongoing pandemic, people are on the lookout for remote learning and work opportunities and with AR this can be achieved to a great extent.

3 main ways AR can be used and be of benefit in the pharmaceutical industry

Reducing Human error

The quality of products in the pharmaceutical industry is of immense importance and there should be little to no error in the process of production. Human beings are more prone to error than technology and that can result in ineffective treatments and severe reactions.

The usage of AR technology can lead to accuracy and minimization of human error. It can also result in a high level of consistency which is integral in the pharmaceutical industry.

For instance, one of the leading reasons of manufacturing scraps is human error, which can lead to massive waste of material. While there can be many reasons of human error, one is the written form of instructions. Instructions written on a paper can confuse the novice workers to make errors and eventually waste of material.

PTC’s Vuforia, an industrial AR solution, uses 3D renderings and CAD drawings to visually instruct the employees by placing instructions exactly where the users need them to work.

Demonstration of products

AR advertising of Xiapex

With AR there has been a complete revolution in terms of presentations and demonstrations.

By using Augmented Reality, a presentation can be given anywhere, and advantages of the products can be shown to potential buyers. AR is constantly keeping up with the digital interaction trends and so there is more chance of attracting customers through it.

An example of such a case is the use of AR in aiding the sales of Xiapex. Due to the The health professionals could scan the page to see the effects of the condition in 3D. This helps the health professionals in predicting the costs and how the treatment would work. In addition, this also boosted the sales of the medicine.

AR technology and treatments


Theramcare AR Heat Map

Sometimes what AR provides is simply a visual interpretation to what’s being conveyed. One interesting example of this case comes from Pfizer in 2017. The top pharmaceutical company used AR in marketing their product named “ThermaCare”. At the point of purchase, the consumers could access an interactive 3D model to pinpoint their pain areas learn more about which ThermaCare product options were best suited to relieve their type of pain.

Through Wonder Tech’s marker-based AR app, one can choose the best treatment for their disease. It is a quiz-based app through which you can take a picture of your illness if there are any visible signs of it. The app will give you options of treatment. You can match it with your disease and the app will tell if it’s the correct treatment or not.

An interactive design interface is one of the many benefits of AR technology and it can change the dynamics of the pharmaceutical industry. Instead of in-house check-up sessions, there can be remote ones and in every part of the world.  This can save up time, money, energy and provide safety in these trying times of a pandemic. In terms of pharmaceuticals presentations can be given remotely and that too interactive ones!

The timing is right.

The benefits are immense.

So, more investment needs to be done in AR and it should be utilized in the best possible ways in the pharmaceutical industry.

And if you don’t want to stay at the back then let us make AR implementation easy & affordable for you. Just click here

How Motion Detection Makes a Safer Food Ordering Experience

The advent of Gesture-based screens opens new barriers! Artificial Intelligence and motion detection not only contributes to the efficiency of production or design but also plays its role in the development of a secure environment. An example of AI’s service to society is a gesture-based screen menu that eliminates the need to touch.

Undergoing the experience of Covid-19, we now realize the importance of social distancing and the role that physical interaction can play in the spread of deadly diseases. Many companies are moving to touchless systems. You can find a lot of examples here.

Now since prevention is better than cure, the motion detection menu is an attempt to manifest this assertion in its own way.

How Motion Detection & AI Secures The Food Ordering Experience?

When a traditional menu is employed for work, it only increases the exposure of people to viruses, bacteria, and germs. Not far from what we have witnessed and still facing its aftermath (Covid-19), we have learned the importance of social distancing and the role that physical interaction plays in the spread.

So, what’s the solution? This may be the time for the similar revolution that changed brought the world from flip phones to touch screens. Similarly, it is now to move past the traditional menu and eliminate the need to touch!

Now, how can we achieve this? Through motion detection. A large display shows you the menu. The customer walks in and starts going through the menu and adding to the cart what he or she needs, just by waving, closing, and moving the palm of his or her’s hand.

Safe for Customers.

Eliminating the need to touch gives Gesture-Based Screens an upper hand over the traditional menus with regards to hygiene. Since the menu is not passed to anyone, it is not touched. Now even if the screen of the menu catches or has some bacteria over its surface, it’s still safe for the people as it doesn’t require them to touch it. They can easily order what they want just by the wave of the hand!

Makes it an interactive experience for the customer.

This is a fun thing for the people! When they enter a restaurant and see Gesture-Based Screens, it’s an interactive game for them primarily and then a thing of functional value.

This means that even if you don’t have any entertaining factor in your restaurant, you can easily add this to give your people a new experience.

Detrimental to transferrable diseases!

Human touch causes a lot of transferrable diseases and bacteria to travel from one body to another. The removal of traditional menus leads to the elimination of these diseases. Customers can come in and place their orders in a fun way. On the other hand, employees can stay safe by delivering the food without getting any indirect physical touch with the customer.

Motion Detection Menus are among several ways in which a restaurant can contribute to the making of a safer society.

Before you go…

The gesture-based screen menu eliminates potential health threats (such as transferrable diseases) and contributes to making a safer environment for the people who come as customers and for the people who come to serve them. By eliminating the need to touch, it achieves multiple goals, and among the most prominent seems to health. However, the motion detection menu adds to the customer interactivity and increases their engagement.

Are you looking to make your restaurant a safe dine-in and take-out ordering experience? We can help you deliver a fun and safe experience to your customers through the motion detection menu!

Reach out to us and we’ll be glad to deliver! Drop us a message here!